Private and social entrepreneurship is where James most enjoys working as an ‘Innovation Architect’. James established consulting firm Ventus Development Services in 2002, specializing in strategic communications and in design, development and delivery of initiatives to leverage information and communication technology (ICT) for community, enterprise and economic development. Before this, James co-founded the social enterprise Sustainable Alberta (www.sustainable.ab.ca) to host an ambitious project called the Canadian Commuter Challenge (www.commuterchallenge.ca). The project required partnership with almost a dozen other social enterprises across the country – a painful but priceless learning experience. The principal focus of James’ consulting work has been helping rural and remote communities to realize the transformative benefits of ICT and renewable energy technologies.