This pathway is about engaging the hearts and imaginations of Albertans in energy system transition.

This means involving artists and cultural communities to inspire and engage Albertans in the possibilities offered by an energy transition. This pathway is also about building awareness and literacy broadly in Alberta about the full spectrum of energy choices and costs. This means empowering citizens to make choices that reduce their energy consumption by providing them with information on options for more efficient energy use. It also includes building support for stronger policies to better recognize the full cost of energy in its price, in particular carbon pricing.

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