Jennifer Martin is the former President and CEO of TELUS Spark. It was her vision that in 2011 that guided the completion of the first new purpose­-built science centre in Canada in over 25 years. This vision of a next­-generation science centre, with a new role of active engagement in and with the community, was honed over more than 30 years of experience, starting with Science North in Sudbury, Canada. As a young biologist, Jennifer began her career developing the “nature exchange” concept and leading a team to recover a fin whale skeleton, still permanently on display at Science North.

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The energy transition will be more effective if we can illustrate positive change by examples. Pull the public, more than push, for motivation throughout the system.

Jennifer Martin

We have a threshold opportunity to bring social systems into better engagement with the technical, environmental and economic systems that have been in the spotlight.

Jennifer Martin