Privacy Policy
Last Revised: March 1, 2024
Last Revised: March 1, 2024
The privacy of your personal information is important to the Energy Futures Lab, a Solution Space of Generate Canada.
This Privacy Policy governs the collection, use, and disclosure of personal information by Generate Canada on our websites energyfutureslab.com and their subdomains.
We are committed to protecting the privacy and confidentiality of personal information in compliance with the mandatory requirements and your rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada.
Generate Canada collects personal information from you when you provide it to us directly, and indirectly through your use of our websites. This information may include the following kinds of personal information:
In addition, this website utilizes the LinkedIn Insight Tag, which enables the collection of data regarding LinkedIn members’ visits, including the URL, usage, session information, IP address, device and browser characteristics (User Agent), and timestamp. The IP addresses are truncated or hashed (when used for reaching LinkedIn members across devices), and direct identifiers are removed by LinkedIn within seven days in order to make the data pseudonymous. This remaining pseudonymized data is then deleted by LinkedIn within 180 days. LinkedIn only shares aggregate, anonymized data with us, and not the personal information of its members. We do not attempt to disaggregate data that LinkedIn reports in aggregate (and the same is true of how we treat Google Analytics data).
Other than the LinkedIn Insight Tag, we do not collect user-specific cookies (i.e. cookies are used to provide functionality without any personal information) and do not share user-specific information between our websites or technology providers, other than as explicitly stated below. Other than the LinkedIn Insight Tag, we do not collect or deploy 3rd party cookies.
We do not combine non-personally identifiable information collected through third-party tracking with any personal data you provide us to sign up for our newsletters. We only collect personal information that is relevant and necessary for the purposes identified in this Policy or as required by law.
If you don’t wish to have your activity tracked on our website, we respect the Do Not Track setting in your browser.
Depending on how you use our websites, your interactions with us, and the permissions you give us, we may use your personal information to:
Our usage of the LinkedIn Insight Tag provides us with reports (which do not identify its members) about our website audience and advertising performance, including aggregate audience insights that we may use to improve our advertising relevance and reach. We may also use information about LinkedIn member visits to this website to target advertisements on LinkedIn to members who have visited this website (retargeting) – this is done without identifying the LinkedIn member. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.
We do not use personal information for any other purpose unless we obtain consent or as required by law.
Generate Canada may share your personal information with third parties in the following circumstances:
We do not sell, rent, or trade personal information to third parties for their marketing purposes.
Generate Canada will take reasonable technical and organisational precautions to prevent the loss, misuse, or alteration of your personal information. We retain personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by law. We store all personal information on secure servers provided by our service providers, with security standards aligned with the following technical specifications:
We provide your self-service access to some of your personal information, and a manner with which to update it, directly on MailChimp and Vertical Response. To access other information not available through these self-service means, or to address any concerns about the handling of personal information, you may contact our Privacy Officer using the contact information provided below.
We may update this Policy from time to time to reflect changes in our practices or legal requirements. The updated Policy will be posted on our websites, and the effective date will be indicated.
You should check these pages occasionally to ensure you are familiar with any changes.
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact our Privacy Officer, the VP Systems, Planning & Special Projects at [email protected].