Transition is a sticky word for a lot of people. Add “net-zero” or “pipeline” to the mix and you might even spark a wave of public passion. But emotions are always anchored in something and those relating to Alberta’s energy transition carry no exception. Sure, through the years we’ve talked about net-zero by 2050 but these conversations have often carried an element of speculation. A nice theory, one might say, but how will we get there? While the answer to this question is neither simple nor obvious, the events of last week offer a little insight into the nature of energy transition.

This post is part 2 of 3 exploring sustainable finance, bringing together the perspectives of three of our Core Working Group members: Patrycja Drainville (Associate Director, Sustainable Finance, Scotiabank), Chad Park (Vice President, Sustainability & Citizenship, The Cooperators), and Jamie Bonham (Director of Corporate Engagement, NEI Investments)

If there was ever any doubt that net-zero finance was the way of the future, former Bank of Canada and Bank of England governor Mark Carney cleared it up in a March 29th tweet. “Huge announcement today that the core of the global asset management industry, managing over $32 trillion in assets, is committing to addressing climate change [and] delivering the goals of the Paris Agreement.” When you start talking about that many trillions of dollars, even the most ardent skeptic is forced to sit up and start listening.

We’re often told that we need to do a better job of telling our stories. There are plenty of narrative opportunities to be explored within the energy sector and yet, despite an emerging consensus around the importance of storytelling, it’s often difficult to identify and breathe life into the stories that shape our companies, technologies or relationships with energy. So in this post, I’ll explore a few practical approaches to storytelling that we can draw on to spark curiosity, empathy and action within Canada’s energy sector.