How can Alberta’s economy continue to attract investment in a net-zero future?
Innovators. Entrepreneurial. Ambitious. This is how Albertans have long described themselves, a story often centred around our successful development of the oil sands, Alberta’s most consequential bet.
To carve out a successful path using policy, we try to imagine and understand what pitfalls and opportunities might be just over the horizon.
We’re often told that we need to do a better job of telling our stories. There are plenty of narrative opportunities to be explored within the energy sector and yet, despite an emerging consensus around the importance of storytelling, it’s often difficult to identify and breathe life into the stories that shape our companies, technologies or relationships with energy. So in this post, I’ll explore a few practical approaches to storytelling that we can draw on to spark curiosity, empathy and action within Canada’s energy sector.